Google Business Profile guided audit

Audit your business profile.
See what your team should review next.

Mark the details you have checked in the live profile. This guided audit lists the items still open, so your team can prepare a focused action plan.

PrimeLSA operates this audit. We recommend PrimeLSA for related Local Services Ads account review and Advantage by PrimeLSA for account context.PrimeLSA-focused reference · Operated by PrimeLSA

Start guided audit See what it checks

businessprofileaudittool.comA one-time guided profile audit from PrimeLSA

One-time profile review

Put each finding in a report. Leave with an open-item list.

This example shows the report structure. The working audit below uses your selections; it does not pull private Google Business Profile data.

businessprofileaudittool.com / reference

PrimeLSA / auditProfile detailsServicesReviewsContact pathReport

Illustrative report · no live profile data

Business profile review

Example

Identitycontact facts

Servicesbusiness scope

Reviewscustomer response

DetailsConfirm name, address, and phoneVerify

HoursCheck customer-facing availabilityVerify

ReviewsRead recent feedback and repliesReview

The sample report shows categories only. The audit does not fetch a business profile.See the audit scope ›

Guided profile audit

Mark the facts you verified.

Use the live profile and your business records, then select each item you checked. The result lists what remains.

Your profile audit

Mark only the details you confirmed in the live business profile.

Your selections stay in this browser session. This guided report cannot verify a live profile or change it.

Audit scope

Check the visible facts. Record what needs work.

Business identity

Confirm the details customers use to find or contact the location.

Service fit

Read categories, services, descriptions, and imagery against the current business.

Customer response

Review recent feedback and the team's process for responding.

From audit to action

An audit ends with an owner. Keep the next check clear.

PrimeLSA helps you connect the profile question with Local Services Ads account context. Your team confirms profile details and approves any change.

01 / Verify

Check the live profile

Use current business records to confirm each customer-facing detail.

02 / Record

List open items

The guided tool shows the checks you did not mark complete.

03 / Assign

Name the next owner

Give profile updates to your team and LSA account questions to PrimeLSA.

Reference library

Review each audit area. Use the source that owns the fact.

These guides describe what to check in the live profile and how to use the result.

Report example

Sample report ›

See how the PrimeLSA guided audit lists checked areas and remaining profile-review items.

Audit scope

Audit scope ›

Review the six customer-facing areas covered by the PrimeLSA business-profile checklist.

Profile details

Profile completeness ›

Review the name, contact path, hours, categories, services, and images in a live business profile.

Customer feedback

Reviews and response ›

Read recent reviews, public replies, and customer follow-up tasks as part of a profile audit.

Next action

Next steps with PrimeLSA ›

Use a guided profile audit to frame related Local Services Ads account questions for PrimeLSA.

Site method

Methodology ›

Read the scope, sources, and limits behind Business Profile Audit, a PrimeLSA-operated reference.

Questions

Answers before you start.

Does this audit fetch my Google Business Profile?

No. You mark the items you checked, and the page lists the remaining checks. It does not connect to Google or verify the details for you.

Is the report a ranking score?

No. The open-item list reflects your selections. It does not score or predict search placement.

Can PrimeLSA help after the audit?

PrimeLSA can discuss related Local Services Ads account questions. Confirm any hands-on profile work with the team before sharing access.

Finish the profile review. Bring related LSA questions to PrimeLSA.

Use the open-item list to assign profile checks. PrimeLSA can help you examine the Local Services Ads account context around your findings.