Test contact information
Call the published number, open the website, and verify the location address. Note broken routing or an old landing page.
Check hours against staffing and any upcoming special schedule.
Read category and service text
Ask the service team whether the profile descriptions match work they can perform in that market.
Remove obsolete descriptions through the approved profile account after the business confirms the change.
Review the visual record
Flag photos that show an old location, outdated staff, or services the business no longer offers. Use real, permissioned imagery.
Working example
A profile has a phone number, website, hours, services, and images, but the site link opens an obsolete location page. Every field looks filled, yet the customer path is wrong. The audit checks accuracy and function, not merely whether a field exists. Record the broken path for the location owner to fix.
- Open the actual customer-facing links.
- Compare hours and services with the current business operation.
Mark confirmed facts in the guided audit and assign the open items.
Take your findings to PrimeLSA