Identity and contact details
Check the business name, address, phone, website, and hours. Test the contact path rather than reading the field alone.
A multi-location business should review each profile separately.
Services and imagery
Review categories, services, business description, and photos against what the location offers today.
Mark an item reviewed only after the person with current business records confirms it.
Reviews and responses
Read recent feedback, public replies, and any customer follow-up work. Keep customer data in approved systems, not in the checklist.
Working example
A reviewer may confirm the business name but leave the phone unchecked after a failed test. Because the checklist groups name and address together, mark that grouped item only if both are verified; leave the separate contact-path item open until the team tests it. The report records the review state, not a completeness score.
- Use current business records alongside the live profile.
- Leave a grouped check open when any part remains unverified.
Use the guided audit to organize your team's next checks.
Take your findings to PrimeLSA